Privacy Policy

1. Introduction

Whited & Co, LLC ("we," "us," or "our") is committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal information. By using our website or engaging our services, you agree to the collection and use of information as described in this policy. This policy applies to all information collected through our website, booking system, payment processing, and in-person service visits.

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2. Information We Collect

Whited & Co, LLC collects the following categories of personal information:

2.1 Name and Contact Information We collect your name, phone number, email address, and any other contact details you provide when booking a service, purchasing a Home Care Plan, submitting a contact form, or communicating with us directly.

2.2 Home Address and Service Location We collect the address of the property where services are to be performed. This information is used exclusively for scheduling, navigation, and service delivery purposes.

2.3 Payment Information We collect payment information necessary to process transactions, including credit and debit card details, PayPal account information, and check details where applicable. Payment card data is processed through secure third-party payment processors and is not stored directly by Whited & Co, LLC on our own systems.

2.4 Booking and Scheduling History We maintain records of services requested, scheduled, and completed, including visit dates, work performed, materials used, and any notes or follow-up items documented during service visits.

2.5 Photos Taken During Visits With the understanding that photos may be taken during service visits to document work completed and items flagged for future attention, we collect and store photographs of areas within your home relevant to the services provided. These photos are used solely for service documentation purposes and are shared only in your visit summary. Photos will not be used in any marketing materials without your express written consent.

2.6 Website Usage Data We collect non-personally identifiable information about how visitors interact with our website through Wix Analytics and Google Analytics. This includes pages visited, time spent on the site, browser type, device type, and general geographic location. This data is collected in aggregate and is used to improve our website and understand how visitors find and use our services.

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3. How We Use Your Information

Whited & Co, LLC uses the information we collect for the following purposes:

• To schedule, confirm, and deliver services at your home

• To process payments and maintain accurate billing records

• To communicate with you about your service visits, Home Care Plan, and any follow-up work

• To send scheduling reminders and plan renewal notices

• To document work completed and provide visit summaries

• To improve our website, services, and customer experience

• To comply with applicable legal obligations

• To respond to inquiries, feedback, and accessibility accommodation requests

We do not use your personal information for unsolicited marketing, and we do not sell your data to any third party under any circumstances.

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4. How We Share Your Information

Whited & Co, LLC does not sell, rent, or trade your personal information. We share your information only in the following limited circumstances:

4.1 Payment Processors Payment information is shared with our third-party payment processors — including PayPal and our card payment provider — solely for the purpose of completing transactions. These processors are bound by their own privacy policies and security standards. We encourage you to review the privacy policies of any payment processor you use.

4.2 Platform Service Providers Our website is hosted on the Wix platform. Wix may process certain data on our behalf as part of providing website hosting, booking, and analytics services. Wix is bound by its own privacy policy and data processing agreements. We use Google Analytics to understand website traffic patterns. Google Analytics collects anonymized usage data subject to Google's privacy policy.

4.3 Legal Requirements We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Whited & Co, LLC, our customers, or others.

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5. Data Retention

Whited & Co, LLC retains customer information for as long as necessary to provide services and fulfill the purposes outlined in this policy. Specifically:

• Customer contact and service records are retained for a minimum of 3 years following the last service date to comply with Maine business record requirements and to support warranty or dispute resolution needs

• Payment records are retained in accordance with applicable tax and accounting requirements, typically 7 years

• Photos taken during service visits are retained for the duration of the customer relationship and for up to 2 years following the last service date

• Website analytics data is retained in accordance with Wix and Google Analytics default retention settings

Customers may request deletion of their personal information at any time, subject to our legal obligations to retain certain records.

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6. Data Security

Whited & Co, LLC takes reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. These measures include secure password practices, limited access to customer data, and use of reputable third-party platforms with established security standards for payment processing and data storage. While we take these precautions seriously, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security of your information.

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7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies through Wix and Google Analytics to collect usage data and improve the website experience. Cookies are small text files stored on your device that help us understand how visitors interact with our site. You may disable cookies through your browser settings at any time, though doing so may affect certain website functionality. By using our website you consent to the use of cookies as described in this policy.

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8. Your Rights

As a customer or website visitor, you have the following rights regarding your personal information:

8.1 Right to Access You may request a copy of the personal information Whited & Co, LLC holds about you at any time.

8.2 Right to Correction You may request that we correct any inaccurate or incomplete personal information we hold about you.

8.3 Right to Deletion You may request that we delete your personal information, subject to our legal obligations to retain certain records as outlined in Section 5.

8.4 Right to Opt Out of Communications You may opt out of non-essential communications from Whited & Co, LLC at any time by contacting us directly. Please note that opting out of communications does not affect our ability to send service-related notices such as scheduling confirmations and visit summaries.

8.5 Maine Consumer Rights This privacy policy is subject to applicable Maine privacy and consumer protection laws including the Maine Unfair Trade Practices Act (5 M.R.S. §§ 205-A through 214). Nothing in this policy limits or waives any rights you may have under Maine law.

To exercise any of the above rights, please contact us using the information provided in Section 10.

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9. Children's Privacy

Our website and services are intended for adult homeowners and are not directed toward children under the age of 13. Whited & Co, LLC does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information.

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10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through any of the following methods:

Website: whitedandco.com Phone: (207)295-6982 Email: ejwhited12@gmail.com Mail: Whited & Co, LLC, 40 Bayview St. Apt 3, Yarmouth, ME 04096, Cumberland County, Maine

We aim to respond to all privacy-related inquiries within 5 business days.

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11. Updates to This Policy

Whited & Co, LLC reserves the right to update this Privacy Policy at any time. Material changes will be communicated to active Home Care Plan holders with a minimum of 30 days written notice. The effective date at the top of this policy will be updated whenever changes are made. We encourage all customers and website visitors to review this policy periodically. Continued use of our website or services following any update constitutes acceptance of the revised policy.

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This Privacy Policy is incorporated by reference into the Whited & Co, LLC Terms and Conditions. The most current version of this policy will always be available on our website. As always, please have a Maine-licensed attorney review this document before publishing.